In late 2008, a number of buses appeared in London carrying the slogan ‘There’s probably no God. Now stop worrying and enjoy your life.’
By the beginning of 2009, similar ‘atheist buses’ were appearing in other UK cities. This was the result of a successful campaign, supported by the British Humanist Association, which raised more than £140,000 to fund the adverts. Eventually, no fewer than 800 of these buses were doing the rounds, and their counterparts were appearing in Spain and Russia.
It was, the organizers explained, an antidote to what they saw as Christian propaganda in various forms, sometimes (it was alleged) with the unsettling suggestion that eternal damnation lay in store for unbelievers. The atheist adverts were intended to assure atheists and agnostics that it was entirely acceptable not to believe in God.
Predictably, there was a religious response, and by February, 175 London buses were carrying the slogan ‘There definitely is a God. So join the Christian Party and enjoy your life.’
Le Poidevin, R. (2010). Agnosticism: A Very Short Introduction. Oxford University Press, Oxford, p. 108